I was listening to the radio this morning and happened to hit on a discussion about unsolicited phone calls – you know the ones: “Mrs Forbes I hear someone in your household has had an accident”. To which the reply is “No they haven’t and we’re registered with the TPS”. Which sometimes gets rid of them and sometimes doesn’t.

That got me to thinking about the value of cold-calling as a means of building business relationships. It’s something I hate on both ends of the phone line.

But is it a necessary evil?

Or is there a better way?
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