Strong Personal Brand – According to Shakespeare

How important is Emotional Intelligence in creating a strong personal brand according to Shakespeare?
The playwright is one of our go to experts on psychology and often tackles some of the key issues in leadership.

At Aspire, on our leadership courses, we often ask people to look into the future and write their own epitaph for their working life. It can be quite sobering to consider what people will say about you when you leave the room, retire, or move on.

So, what happens, for example, to Othello’s brand?


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Leadership: How to create trust and loyalty

At Aspire Leadership we are commonly asked

How do I get people to trust me?

Well there’s a simple thing you can do to start with: Show others that you trust them first.


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Emotional Leaders: Laughter and building trust

Work is a serious business so why would we use laughter to build trust in the workplace?

Daniel Goleman, the father of Emotional Intelligence, highlighted the importance of managing emotions in influencing and leadership. A leader is someone who is able to drive collective emotions in a positive direction.

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