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Blog

“That’s not the way it’s done around here.” On in-jokes, workplace rules, and hats.

Every so often two of my old school friends and I get together for drinks and dinner. We eat unhealthy food and drink overpriced whiskey. We catch up on each other’s families and complain about being middle-aged. We raise a glass to our wives and reminisce about how everything was better in the 90s (apart from bucket hats, they’ve always been wrong). 

 

We also make each other laugh. A lot. I laugh most when I’m with those two guys. Often the laughter comes from in-jokes that have carried on through the decades. Often, we can’t remember what started the joke or even what it refers to now – but they have become the catchphrases of our relationship. 

 

One of these friends works in the advertising industry. He has to marshal the needs of a client, the talent of his creative team, and the logistics of production. He told me about how sometimes an advert can often start with a clear concept, but as it’s bounced around layers of ideas get layered on top of it and slowly the concept becomes less clear. Everyone involved, as they were there at inception knows what they mean, but to the external observer the response is

 

“Eh?”

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New Year (Not-So-New) Elevated Me: The Art of Personal Branding

To exist in the world, we all need to decide how we show up and what we would like our impact to be. Today it’s even harder, with multiple social media streams, automated systems and AI platforms creating a new-age pressure to prove our unique value at a rate we’ve never had to before. If we don’t decide, people will and often do make their own assumptions… but to whose advantage?

How do you decide and how can you maximise your decisions to YOUR advantage whilst cultivating lasting alignment and confidence?

Enter Personal Branding!

A powerful tool to not only share our unique value to the World but also have ownership of our narrative. Whilst the concept may seem strange (seeing yourself as a brand), it’s what we do naturally do, all the time!

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Strategic Planning: A Journey Beyond Jargon

Have you ever felt like strategic planning sounds like a jumble of buzzwords and confusing acronyms? Let’s demystify that today and take a journey beyond jargon.

At its heart, strategic planning is about two deceptively simple yet profound ideas: seeing the world more clearly and understanding what matters most.

Straightforward right? Yet so much grows from these concepts.

A goal without a plan is just a wish.

– Antoine de Saint-Exupéry

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