As anyone who has been on one of my Leadership, Line Management or Influencing training courses will tell you I like to quote old Aristotle and his theory of Ethos, Pathos and Logos. That’s not the Three Musketeers (though that’s how I remember them) but the triangle of values, emotions and logic that Aristotle claimed were inextricably linked.
Around 2000 years later science is proving him correct. A report in the Wall Street Journal details the findings of fascinating new research in a field called ‘Neuroeconomics’, which shows that there is a link between emotions and financial decision making.