Sam’s passion for people, coupled with her rational approach to problem solving and her sharp sense of humour, allows her to galvanise and motivate people to achieve personal and shared goals.
She has titanic volumes of energy paired with global cross-cultural experience, after having lived in 7 countries across 3 continents. Sam has coached to success many clients, helping them to skyrocket their many business ventures or personal goals whilst empowering them to live and breathe by their own rules.

Sam has a Masters in Cognitive Neuroscience and Biopsychology, is a certified international coach and speaks 6 languages. She runs leadership and diversity development programmes across Europe and the Middle East.

With a background in Organisational and People Development, in the last 12 years Sam has worked at a senior management level across industries such as Oil & Gas, Financial Services, FMCG and ICT, as well as major infrastructure programmes. Apart from corporate work, she lectures in Middle Eastern universities and runs wellbeing retreats across the globe.

The whole purpose of education is to turn mirrors into windows – Sydney Harris

In her spare time, she is likely to be found on a dance-floor, practising her latest Latin moves, or jumping off an aeroplane.

What Sam’s reading:

Why we sleep – the new science of sleep and dreams – by Matthew Walker

Sam’s passionate about the biology and evolution of what lies in between our ears and how to keep our brains healthy for longer.

The silent sleep loss epidemic is the greatest public health challenge we face in the twenty-first century in developed nations

‘Why we sleep’ is one of those rare gems that shifts your perspective and should hopefully change society and medicine.

Her favourite TED talk of all time:

Why some of us don’t have one true calling – Emilie Wapnick